Facebook has made it clear that promotional posts will be much more limited moving forward. However, what does that mean for your helpful, informative blog posts that are just there to provide value? Well, it’s hard to say at this point. Facebook has said that users who share just the link (and don’t post and image with a link under it) will be more likely to get that content in the newsfeed, but with this latest update, only time will tell?
According to Salesforce’s State of Marketing 2015 report, 70 percent of the 5,000 marketers polled planned to invest more of their marketing dollars in Facebook this year. Moreover, 84 percent plan to increase or maintain their total advertising spend in 2015.
For most business owners, Facebook ads are a dream come true. With 1.35 billion monthly active users on Facebook you can be guaranteed that your ideal client is there, and with the highly targeted ad functionality you don’t have to waste money targeting the wrong people.
Have you ever noticed those ads on the side of the screen when you navigate away from a website? They always seem to know EXACTLY what you were looking at purchasing! <wink>
What’s the number one website you waste most of your time on? I’d be willing to go out on a limb and say it’s probably Facebook. Granted, I know some have given it up entirely and moved to other platforms – Twitter and Instagram (which, if you’ve gotten, is owned by Facebook). But for the vast majority of us, Facebook is where it’s all. In fact, I just caught myself wasting a few minutes seeing what happened in the newsfeed since I was last on (30 minutes away). Ugh! Guilty as charged!
So I’m sure you’re already aware of this, but the truth is: if you want to be successful at Facebook marketing in 2015 you will have to invest in Facebook advertising. It may be frustrating to hear but it’s the cold, hard truth. However, even though Facebook ads will be necessary to reach your ideal client on Facebook, there are things you can do to increase engagement and build an audience naturally. Check out these 5 tips for growing your Facebook audience…without spending a dime.
Well I doubt you were surprised…but Facebook announced recently that they were once again going to be making a change to the algorithm. The changes will be limiting the number of promotional posts that make their way into the newsfeed. This really doesn’t come as any big surprise: Facebook wants to keep the newsfeed full of great content that their users actually WANT to interact with. And I don’t doubt that it also is motivated by a desire to increase revenue from ad spend…so don’t worry, you will still be able to pay to get your promotional content in front of your audience.
It’s that time of year when everyone is pushing last minute sales and preparing to take a short breather before January. For health and wellness professionals, this is that slow time of year before the surge of interest in weight loss in improved health. If that’s you, this is the perfect time to start thinking ahead for 2015!
With the decline in organic reach on Facebook (if you’ve heard about it once, you’ve heard about it a thousand times), more and more companies are looking more seriously at other social media platforms. Twitter is, in my opinion, one of the best social platforms for initiating business relationships. With no limit to the number of people you can reach (once they are following you), Twitter provides amazing opportunities to expand your reach and, in turn, your sales.