Facebook has far more advanced targeting options than any other digital platform out there, but not all audiences are created equal. In fact, Facebook offers a great tool that allows you to VERY EASILY access the low hanging fruit, the people who are most likely to purchase from you. Watch this short 4 minute video to find out who you need to start targeting today.
This is something you have probably wondered many times…and the truth is, there is no exact formula for how much you should be spending on your Facebook advertising. It could be nothing (although it’s going to make it difficult to get your content – or your page for that matter – found if you don’t advertise at least a little). However, the amount you spend on Facebook ads is going to be entirely dependent on the budget you have to work with. Do you have a budget of $5 a day or $100 per month or do you have a sizable budget with thousands to throw at Facebook ads?
In this short video, I will teach you how to find out when your audience is online (the times you should be posting!) and how to get a great, bird’s eye view of what content they’re responding to the most (and which content Facebook is actually putting out into the newsfeed). Enjoy!
Facebook marketing isn’t what it used to be, is it? Organic reach is down (but not out!), promotional posts are being penalized by not reaching the newsfeed as frequently, and now Mark Zuckerberg wants all ads to be timely and relevant, as though they are part of the regular newsfeed content. Facebook marketing has changed and we have to adapt right there with it. So what are some possible reasons your Facebook marketing isn’t working?
Are you one of the many who thinks that Facebook ads just don’t work anymore? Do you feel like they’re only good for getting new likes to your page, but that’s it? If so, you aren’t alone. Many people are frustrated with Facebook advertising and feel that it just doesn’t work for their business. However, have you really done enough testing to know for sure?
Facebook has made it clear that promotional posts will be much more limited moving forward. However, what does that mean for your helpful, informative blog posts that are just there to provide value? Well, it’s hard to say at this point. Facebook has said that users who share just the link (and don’t post and image with a link under it) will be more likely to get that content in the newsfeed, but with this latest update, only time will tell?
According to Salesforce’s State of Marketing 2015 report, 70 percent of the 5,000 marketers polled planned to invest more of their marketing dollars in Facebook this year. Moreover, 84 percent plan to increase or maintain their total advertising spend in 2015.
For most business owners, Facebook ads are a dream come true. With 1.35 billion monthly active users on Facebook you can be guaranteed that your ideal client is there, and with the highly targeted ad functionality you don’t have to waste money targeting the wrong people.
Have you ever noticed those ads on the side of the screen when you navigate away from a website? They always seem to know EXACTLY what you were looking at purchasing! <wink>
What’s the number one website you waste most of your time on? I’d be willing to go out on a limb and say it’s probably Facebook. Granted, I know some have given it up entirely and moved to other platforms – Twitter and Instagram (which, if you’ve gotten, is owned by Facebook). But for the vast majority of us, Facebook is where it’s all. In fact, I just caught myself wasting a few minutes seeing what happened in the newsfeed since I was last on (30 minutes away). Ugh! Guilty as charged!