5 Ways to Get More Engagement on Facebook…Without Spending a Dime

So I’m sure you’re already aware of this, but the truth is: if you want to be successful at Facebook marketing in 2015 you will have to invest in Facebook advertising. It may be frustrating to hear but it’s the cold, hard truth. However, even though Facebook ads will be necessary to reach your ideal client on Facebook, there are things you can do to increase engagement and build an audience naturally. Check out these 5 tips for growing your Facebook audience…without spending a dime.

Facebook is making algorithm changes again…but what else is new?

Well I doubt you were surprised…but Facebook announced recently that they were once again going to be making a change to the algorithm. The changes will be limiting the number of promotional posts that make their way into the newsfeed. This really doesn’t come as any big surprise: Facebook wants to keep the newsfeed full of great content that their users actually WANT to interact with. And I don’t doubt that it also is motivated by a desire to increase revenue from ad spend…so don’t worry, you will still be able to pay to get your promotional content in front of your audience.

4 Steps for Planning your 2015 Content Calendar

It’s that time of year when everyone is pushing last minute sales and preparing to take a short breather before January. For health and wellness professionals, this is that slow time of year before the surge of interest in weight loss in improved health. If that’s you, this is the perfect time to start thinking ahead for 2015!

4 Steps to Optimize Your LinkedIn Profile

LinkedinDid you know that 27% of Americans are on LinkedIn? That number may not seem so high, however, when you remove the elderly or older Americans who never had a purpose for the business networking tool, young children or anyone pre-college, you’ll see that it’s the vast majority of business professionals. However, most do not really understand how to use this tool effectively. Few have completed their profiles or understand how to optimize their profiles to be found in searches. Follow these four simple steps to optimize your LinkedIn profile.

Top 5 Tips for Using Twitter to Increase Sales

Depositphotos_35067017_lWith the decline in organic reach on Facebook (if you’ve heard about it once, you’ve heard about it a thousand times), more and more companies are looking more seriously at other social media platforms. Twitter is, in my opinion, one of the best social platforms for initiating business relationships. With no limit to the number of people you can reach (once they are following you), Twitter provides amazing opportunities to expand your reach and, in turn, your sales.

3 Steps to Writing Compelling Sales Copy

The marketing copy on your website is one of the greatest selling tools you have at your fingertips. Oftentimes it’s the first encounter customers have with you and your business and more often than not, it’s the last thing they see before making the decision to purchase. So why is it that we spend so little time honing the copy we post on our website?

Top 5 Mistakes on Twitter

Thumb up birdTwitter is, in my opinion, one of the most under-utilized social media platforms out there…mostly because people don’t fully understand how to use it effectively to grow their businesses. However, it is one of the best platforms out there for driving traffic to your website, generating new leads, and building your list.

5 Ways to Get More Repins on Pinterest

Did you know that there are more than 30 BILLION pins on Pinterest? And of course, that number is growing every single day. The users on Pinterest are more than 80% female and 23% of those women are daily Pinterest users. You know what that means, don’t you? It’s time to find a way to market to the female demographic on Pinterest today – whether they are your primary audience or not!

How I Survived My Diving Certification

I have to tell you that for someone who gets claustrophobic and who is terrified by the idea of being underwater without air…getting my diving certification was a big deal. It was going to really involve mentally pushing through my fears and focusing to get through the skills I needed to learn. And I have to tell you…a LOT went wrong.

How I Learned to Start Saying “No”

I was sitting at brunch with a friend and very successful entrepreneur one Saturday morning chatting about her business. As we sat there sipping our mimosas, we were talking about how far she had come. When she arrived in Tampa/St. Petersburg she literally knew no one and immediately started attending networking events and laying the groundwork for her business.

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