Did you know that 27% of Americans are on LinkedIn? That number may not seem so high, however, when you remove the elderly or older Americans who never had a purpose for the business networking tool, young children or anyone pre-college, you’ll see that it’s the vast majority of business professionals. However, most do not really understand how to use this tool effectively. Few have completed their profiles or understand how to optimize their profiles to be found in searches. Follow these four simple steps to optimize your LinkedIn profile.
With the decline in organic reach on Facebook (if you’ve heard about it once, you’ve heard about it a thousand times), more and more companies are looking more seriously at other social media platforms. Twitter is, in my opinion, one of the best social platforms for initiating business relationships. With no limit to the number of people you can reach (once they are following you), Twitter provides amazing opportunities to expand your reach and, in turn, your sales.
The marketing copy on your website is one of the greatest selling tools you have at your fingertips. Oftentimes it’s the first encounter customers have with you and your business and more often than not, it’s the last thing they see before making the decision to purchase. So why is it that we spend so little time honing the copy we post on our website?
Twitter is, in my opinion, one of the most under-utilized social media platforms out there…mostly because people don’t fully understand how to use it effectively to grow their businesses. However, it is one of the best platforms out there for driving traffic to your website, generating new leads, and building your list.
Did you know that there are more than 30 BILLION pins on Pinterest? And of course, that number is growing every single day. The users on Pinterest are more than 80% female and 23% of those women are daily Pinterest users. You know what that means, don’t you? It’s time to find a way to market to the female demographic on Pinterest today – whether they are your primary audience or not!
I have to tell you that for someone who gets claustrophobic and who is terrified by the idea of being underwater without air…getting my diving certification was a big deal. It was going to really involve mentally pushing through my fears and focusing to get through the skills I needed to learn. And I have to tell you…a LOT went wrong.
I was sitting at brunch with a friend and very successful entrepreneur one Saturday morning chatting about her business. As we sat there sipping our mimosas, we were talking about how far she had come. When she arrived in Tampa/St. Petersburg she literally knew no one and immediately started attending networking events and laying the groundwork for her business.
There is no doubt that the number one rule on social media is to provide value. However, there is no way you can possibly be the sole source of content for every subject in your niche…nor should you! Even the best content producers recognize the value in curating content for their followers. Mari Smith, for example, sends out newsletters with not only her own recent articles, but also other articles that she has found informative or useful in the past week.
Technology and, more specifically, social media connects us in such amazing ways. I’ve connected with people not only in the United States, but in Canada and even Uganda! How amazing is that? Facebook, the first real social media powerhouse, currently has about 1 billion users worldwide! And 2.5 billion pieces of content are shared every single day. Incredible!