The marketing copy on your website is one of the greatest selling tools you have at your fingertips. Oftentimes it’s the first encounter customers have with you and your business and more often than not, it’s the last thing they see before making the decision to purchase. So why is it that we spend so little time honing the copy we post on our website?
Twitter is, in my opinion, one of the most under-utilized social media platforms out there…mostly because people don’t fully understand how to use it effectively to grow their businesses. However, it is one of the best platforms out there for driving traffic to your website, generating new leads, and building your list.
Did you know that there are more than 30 BILLION pins on Pinterest? And of course, that number is growing every single day. The users on Pinterest are more than 80% female and 23% of those women are daily Pinterest users. You know what that means, don’t you? It’s time to find a way to market to the female demographic on Pinterest today – whether they are your primary audience or not!
I have to tell you that for someone who gets claustrophobic and who is terrified by the idea of being underwater without air…getting my diving certification was a big deal. It was going to really involve mentally pushing through my fears and focusing to get through the skills I needed to learn. And I have to tell you…a LOT went wrong.
I was sitting at brunch with a friend and very successful entrepreneur one Saturday morning chatting about her business. As we sat there sipping our mimosas, we were talking about how far she had come. When she arrived in Tampa/St. Petersburg she literally knew no one and immediately started attending networking events and laying the groundwork for her business.
There is no doubt that the number one rule on social media is to provide value. However, there is no way you can possibly be the sole source of content for every subject in your niche…nor should you! Even the best content producers recognize the value in curating content for their followers. Mari Smith, for example, sends out newsletters with not only her own recent articles, but also other articles that she has found informative or useful in the past week.
Technology and, more specifically, social media connects us in such amazing ways. I’ve connected with people not only in the United States, but in Canada and even Uganda! How amazing is that? Facebook, the first real social media powerhouse, currently has about 1 billion users worldwide! And 2.5 billion pieces of content are shared every single day. Incredible!
As far as social media platforms go, I think Instagram is still elusive for many. It’s not like Facebook or Twitter. It’s similar to Pinterest…but not really. We all know that it’s the coolest kid on the block right now (that could change tomorrow, so beware) but most small business owners aren’t quite sure what to do to utilize it effectively. However, I think everyone would agree that with the rapid growth in 2013 and the growth expected to continue in 2014, it’s definitely something we should be paying attention to. Check out these 5 tips to learn how you can grow your following on Instagram.
One of the biggest complaints about social media is that business owners struggle to find time to manage it all. Between Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTube, not to mention a company blog, managing your social media presence is a full time job in itself – and many small businesses just don’t have the time and resources to commit to this monumental task.